Santos, Vasco; Dias, Álvaro Lopes; Ramos, Paulo; … - In: Wine Economics and Policy 11 (2022) 1, pp. 3-13
The aim of this paper is to evaluate the role of wine storytelling as an antecedent in the wine tourism experience, namely on other constructs such as winescape attributes, sensorial attraction, wine excitement and cultural experience. This study analyses the combined use of five wine tourism...
