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Knowledge effects on the exploratory acquisition of wine
Vigar-Ellis, Debbie; Pitt, Leyland F.; Caruana, Albert - In: International journal of wine business research : IJWBR 27 (2015) 2, pp. 84-102
Persistent link: https://www.econbiz.de/10011381347
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Assessing brand personality associations of top-of-mind wine brands
Brochado, Ana; Silva, Rui Vinhas da; LaPlaca, Peter J. - In: International journal of wine business research : IJWBR 27 (2015) 2, pp. 125-142
Persistent link: https://www.econbiz.de/10011381354
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How aspects of a wine's place affect consumers' authenticity perceptions and purchase intentions : the role of country of origin and technical terroir
Moulard, Julie; Babin, Barry J.; Griffin, Mitch - In: International journal of wine business research : IJWBR 27 (2015) 1, pp. 61-78
Persistent link: https://www.econbiz.de/10011300158
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Anything but typical : how consumers evaluate origin products based on their cues
Spielmann, Nathalie - In: International journal of wine business research : IJWBR 27 (2015) 1, pp. 23-39
Persistent link: https://www.econbiz.de/10011300160
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Motivations of wine travelers in rural Northeast Iowa
Grybovych, Oksana; Lankford, Jill; Lankford, Samuel - In: International journal of wine business research : IJWBR 25 (2013) 4, pp. 285-309
Persistent link: https://www.econbiz.de/10010227998
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Region-of-origin (COO) certification as marketing strategy in the South African wine market
Engelbrecht, Josias A.; Herbst, Frikkie; Bruwer, Johan - In: International journal of wine business research : IJWBR 26 (2014) 2, pp. 139-162
Persistent link: https://www.econbiz.de/10010387275
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Agritourism consumers' participation in wine tasting events : an econometric analysis
Govindasamy, Ramu; Kelley, Kathleen - In: International journal of wine business research : IJWBR 26 (2014) 2, pp. 120-138
Persistent link: https://www.econbiz.de/10010387276
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Country-of-origin (COO) brand loyalty and related consumer behaviour in the Japanese wine market
Bruwer, Johan; Buller, Courtney; Saliba, Anthony John; … - In: International journal of wine business research : IJWBR 26 (2014) 2, pp. 97-119
Persistent link: https://www.econbiz.de/10010387280
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Using social media in the wine business : an exploratory study from Germany
Szolnoki, Gergely; Taits, Dimitri; Nagel, Moritz; … - In: International journal of wine business research : IJWBR 26 (2014) 2, pp. 80-96
Persistent link: https://www.econbiz.de/10010387281
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Consumer segmentation based on usage of sales channels in the German wine market
Szolnoki, Gergely; Hoffmann, Dieter - In: International journal of wine business research : IJWBR 26 (2014) 1, pp. 27-44
Persistent link: https://www.econbiz.de/10010339770