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Counterfeits cause tremendous damages to brand companies by eroding market shares and reducing customers' willingness … to pay. Realizing such problem, many brand companies develop and deploy anticounterfeit technologies to prevent …
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True to its nature of a (hopefully) once in a lifetime event, the COVID-19 pandemic has led to a tsunami of trademark applications including the terms “COVID,” “Coronavirus,” and other medical and pandemic-management related terms. This unprecedented number of applications has been...
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