Chuka-Obah, Chinwe; Uzuegbunam, Nkiruka; Uzuegbunam, Ikenna - 2021
disruptive innovation. Yet, culture is a multifaceted construct. While certain components of cultural tightness are primarily … propose that religiosity will have a stronger deterrence on the adoption of disruptive innovation than nativity. We examine … everyday situations that back up historical institutions in the determination of market response to disruptive innovation …