Kim, In Kyung; Kim, Kyoo il - 2021
We study the impact of the boycott on Japanese products, initiated in July 2019, in the Korean beer market. First, we … find that sales of Japanese beer decreased by 75 percent on average during the 14-month boycott period in the data. Second …, the decrease in Japanese beer sales during the boycott period mostly reflected an increase in domestic beer sales, while …