The outbreak of coronavirus disease (COVID-19) has severely affected the global and Pakistani economy. Major victims of … survive through the crisis. We adopted an exploratory methodology with comprehensively reviewing the available literature … not be sufficient to help MSMEs go through the ongoing crisis, these measures will help them weather the storm. …

(SMEs) are the most affected. This study emphasizes innovation and resilience as the starting points to understand how SMEs … factors that have conditioned businesses and entrepreneurs of these types of companies, such as the financial crisis of 2008 … the extent to which this pandemic influenced the resilience and innovation of SMEs in the tourism area. Thus, eight …