Cover -- Title -- Copyright -- Contents -- List of Tables and Figures -- Acknowledgments -- About the Contributors -- 1 Mindsets and Global Organizational Strategies -- 2 Two Decades of Global Mindset Research: Approaches and Issues -- 3 Moving Toward a Global Mindset: An Exploratory Process...

"Examines, from an economic perspective, how the different traditions of soccer and baseball have shaped the possibilities for their commercial organization and exploitation, and considers how each sport might learn from the other's experiences to develop meaningful reforms" - Provided by publisher