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Changes in consumer expectations and their origin
Katona, George - In: The quality and economic significance of anticipations …, (pp. 53-89). 1960
Persistent link: https://www.econbiz.de/10003595809
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Consumer behavior: Theory and findings on expectations and aspirations
Katona, George - In: The American economic review 58 (1968) 2, pp. 19-30
Persistent link: https://www.econbiz.de/10003595818
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Reminiscences
Katona, George - In: Human behavior in economic affairs : essays in honor of …, (pp. 11-14). 1972
Persistent link: https://www.econbiz.de/10003595915
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Psychological economics
Katona, George - 1975
Persistent link: https://www.econbiz.de/10004561380
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Psychological economics
Katona, George - 1975
Persistent link: https://www.econbiz.de/10013489050
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Die Macht des Verbrauchers
Katona, George - 1962 - 1. Aufl.
Persistent link: https://www.econbiz.de/10014453124
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Der Massenkonsum : eine Psychologie der neuen Käuferschichten
Katona, George - 1965 - 1. Aufl.
Persistent link: https://www.econbiz.de/10014478849
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Human behavior in economic affairs : essays in honor of George Katona
Morgan, James N.; Zahn, Ernest - 1972
Persistent link: https://www.econbiz.de/10000052176
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Human behavior in economic affairs : essays in honor of George Katona
Strümpel, Burkhard (contributor) - 1972
Persistent link: https://www.econbiz.de/10004018139