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More and more firms answer to the need to offer policies and directions that help managers to approach the problems of marketing ethics. Business ethics represent reaction against immoral practices with negative effects in society, but also an awareness of the observance necessity of moral rules...
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Section 1: Philosophical foundations and normative approaches for business management -- Chapter 1: What should business ethics be? Aims, methodology, substance – by Brian Berkey -- Chapter 2: Philosophical challenges in development of ethical perspective in business – by Dušan Kučera --...
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und Unternehmensethik kommt jedoch derzeit nicht zustande, weil einigen unternehmensethischen Ansätzen (nach wie vor) die … Hintergrund argumentiert dieser Beitrag, ((a)) warum die Unternehmensethik von einer wirtschaftsethischen Konzeption gesteuert … solche Wirtschafts- und Unternehmensethik in die Ausbildung von Führungskräften integriert werden kann, so dass die BWL als …
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This paper argues that the perspective of ordonomic - a rational-choice based analysis of (interdependencies between) social structure and semantics - can provide new insights into the changing role of business in society. We claim (a) that the proper role of business is societal value creation,...
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This article discusses how the theoretical perspective of ordonomics provides a framework for better understanding and advancing the practice of social entrepreneurship. From an ordonomic perspective, the concept of social entrepreneurship offers a semantic innovation (at the ideas level) whose...
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zu adressieren. (2) Die ordonomische Unternehmensethik korporativer Akteure argumentiert, dass Unternehmen für ihre …
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The aim of this article is to present two models for teaching business ethics: ethics of business and ethics for business. In the article, I defend the thesis that business ethics taught in corporations (ethics for business) is not a simple continuation of academic instruction (ethics of...
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