The vigorous impact of the Web in time and space arises from the fact that it motivates massive creation, editing and distribution of information by Users with little knowledge. This unprecedented continuum provides novel opportunities for innovation but also puts under jeopardy its survival as...

The paper traces the history of marketing from the days of Adam Smith and Milton Friedman who thought that trade and public good was “fundamentally subversive”, to the present day, when effective marketing is expected to incorporate a strong sense of ethics, values and responsibility. The...

This article examines perceptions of low-income consumers receiving government assistance and the choices they make, showing that this group is viewed differently than those with more resources, even when making identical choices. A series of five experiments reveal that ethical purchases...

In a crowded marketplace, consumers must often defer to external knowledge sources, such as user testimonials or professional reviewers. How do consumers choose which experts to rely on? Across three studies, we find that consumers are likelier to rely on product reviews written by reviewers who...