In a crowded marketplace, consumers must often defer to external knowledge sources, such as user testimonials or professional reviewers. How do consumers choose which experts to rely on? Across three studies, we find that consumers are likelier to rely on product reviews written by reviewers who...

This article examines perceptions of low-income consumers receiving government assistance and the choices they make, showing that this group is viewed differently than those with more resources, even when making identical choices. A series of five experiments reveal that ethical purchases...