Narrow search
Showing 1 - 10 of 1,214
Cover Image
The Marketing Institutions by Ralph F. Breyer (1934)
Shaw, Eric - In: Journal of historical research in marketing 6 (2014) 3, pp. 449-454
Persistent link: https://www.econbiz.de/10010414254
Cover Image
The Complete English Tradesman : business relations, trust, and honesty or "let’s rethink the history of relationship marketing"
Tadajewski, Mark - In: Journal of historical research in marketing 7 (2015) 3, pp. 407-422
Persistent link: https://www.econbiz.de/10011443094
Cover Image
The labors of the Odysseaans and the the legacy of the Odyssey
Belk, Russell W. - In: Journal of historical research in marketing 6 (2014) 3, pp. 379-404
Persistent link: https://www.econbiz.de/10010414277
Cover Image
Educational lessons from the past : marketing textbooks during the Age of Enlightenment (16th to 18th Centuries)
Shaw, Eric - In: Journal of historical research in marketing 7 (2015) 3, pp. 389-406
Persistent link: https://www.econbiz.de/10011443088
Cover Image
Historical research in marketing theory and practice : a review essay
Tadajewski, Mark; Jones, D. G. Brian - In: Journal of marketing management : MM 30 (2014) 11/12, pp. 1239-1291
Persistent link: https://www.econbiz.de/10010433925
Cover Image
Forgotten classics : Marketing in the American Economy by Vaile, Grether and Cox (1952)
Shapiro, Stanley J. - In: Journal of historical research in marketing 6 (2014) 3, pp. 440-448
Persistent link: https://www.econbiz.de/10010414728
Cover Image
The Negro marketing dilemma : dominant marketing discourses in the US from the 1950s to the 1970s
Ibrahim, Yasmin - In: Journal of historical research in marketing 8 (2016) 4, pp. 545-563
Persistent link: https://www.econbiz.de/10011643960
Cover Image
Placing Alderson and his contributions to marketing in historical perspective
Tamilia, Robert D. - In: A twenty-first century guide to Aldersonian marketing …, (pp. 473-511). 2006
Persistent link: https://www.econbiz.de/10003279838
Cover Image
Origins of marketing thought in Britain
Jones, Brain; Tadajewski, Mark - In: European journal of marketing : EJM 49 (2015) 7/8, pp. 1016-1039
Persistent link: https://www.econbiz.de/10011338823
Cover Image
Interpreting Brown and Hackley (2012) : from History to the histories of marketing theory and practice
Tadajewski, Mark - In: Journal of historical research in marketing 4 (2012) 2, pp. 316-323
Persistent link: https://www.econbiz.de/10009561214