In an integrated regional economy, connectivity is vital to facilitate efficient and expedited cross-border trade and travel. Hence, it was not surprising that the establishment of the common market in Europe and the ASEAN Economic Community in Southeast Asia have been accompanied by measures to...

When discussing airline strategy in the 21st century, the first reflection that comes to the mind is probably alliance cooperation and membership as a relatively new phenomenon that arose out of significant changes and challenges in aviation industry. The modern, globalized economy, largely...