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The senses in anthropological and marketing research : investigating a consumer-brand ritual holistically

Malefyt, Timothy de Waal - In: Journal of business anthropology 4 (2015) 1, pp. 5-30

The study of the senses encompasses a range of approaches from the social sciences and humanities. Anthropology, in particular, turns our attention away from previous considerations of the senses as biologically determined and universally fixed, to more interactive, adaptable and fluid concepts...

Persistent link: https://www.econbiz.de/10011485423

Ethics in business anthropology : crossing boundaries

Morais, Robert J.; Malefyt, Timothy de Waal - In: Journal of business anthropology 3 (2014), pp. 1-10

Persistent link: https://www.econbiz.de/10011485264

A commentary on “The senses in anthropological and marketing research: investigating a consumer-brand ritual holistically”

Krishna, Aradhna - In: Journal of business anthropology 4 (2015) 1, pp. 31-35

Persistent link: https://www.econbiz.de/10011485481

Musings on an archaeology of business anthropology

Malefyt, Timothy de Waal; Gallenga, Ghislaine - In: Journal of business anthropology 5 (2016) 1, pp. 1-5

Persistent link: https://www.econbiz.de/10011639538