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Enterprises in Vietnam -- Chapter 5. Marketing in Vietnam -- Chapter 6. Financial Services in Vietnam -- Chapter 7. Business … Management in Vietnam -- Chapter 8. Conclusion. … value chains, and the peculiarities of marketing and finance in Vietnam. As an edited volume with chapters written by …
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This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in … Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty …. It include papers aimed to create awareness of the issues, trends, and advances associated with current marketing …
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