International competitiveness of countries and corporations is the function of their knowledge-based economic performance. Economic positions among countries and inside countries are redistributed on the grounds of success or failure in knowledge based economic activities. It is not a...

This study investigates brand loyalty and other brand performance metrics in the UK sportswear market. It utilizes consumer purchase data kindly provided by Taylor Nelson Sofres. The study finds that empirical regularities discovered by Andrew Ehrenberg and colleagues apply to sportswear brands...