perspective on psychology and economics, social norms and macroeconomics, the nature of unemployment, unemployment and inflation … Journal, 100 (400), 60-66 201 -- Hugh Sibly (2002), 'Loss Averse Customers and Price Inflexibility', Journal of Economic … (2004), 'Fairness and Inflation Persistence', Journal of the European Economic Association, 2 (2-3), April-May, 240 …