companies, and multinationals, this book describes how Chinese firms are increasingly focused on innovation rather than copying … innovation looks like in the new China. …

firms are increasingly focused on innovation rather than copying what worked in America and how consumers are evolving with … trends, with deep insight and practical guidance on what innovation looks like in the new China. Survey the development of … innovation taking place in China's economy, from an insider's perspective Consider the changes that must take place to shore up …