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Advertising, innovation, and economic growth
Cavenaile, Laurent; Roldan-Blanco, Pau - In: American economic journal 13 (2021) 3, pp. 251-303
Persistent link: https://www.econbiz.de/10012614059
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Advertising, innovation and economic growth
Cavenaile, Laurent; Roldan, Pau - 2019
Persistent link: https://www.econbiz.de/10012012429
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"Free" internet content : Web 1.0, Web 2.0, and the sources of economic growth
Nakamura, Leonard Isamu; Samuels, Jon D.; Soloveichik, … - 2018
The Internet has evolved from Web 1.0, with static web pages and limited interactivity, to Web 2.0, with dynamic content that relies on user engagement. This change increased production costs significantly, but the price charged for Internet content has generally remained the same: zero. Because...
Persistent link: https://www.econbiz.de/10011891856
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Advertising, innovation and economic growth
Cavenaile, Laurent; Roldan-Blanco, Pau - 2023
Persistent link: https://www.econbiz.de/10014490805
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Advertising, Consumption and Economic Growth: An Empirical Investigation
Rehme, Günther; Weisser, Sara-Frederike - 2007
It is sometimes argued that more advertising raises consumption which in turn stimulates output and so economic growth … advertising does not Granger-cause growth but Granger-causes consumption. Consumption, in turn, Granger-causes GDP growth. The … data imply that the immediate impact of more advertising on consumption is positive. However, the long-run effect is …
Persistent link: https://www.econbiz.de/10010266892
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Economic growth and advertising expenditure in different media in different countries
Wurff, Richard van der; Bakker, Piet; Picard, Robert G. - In: The journal of media economics 21 (2008) 1, pp. 28-52
Persistent link: https://www.econbiz.de/10003743594
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Economic growth and the design of search engines
Saint-Paul, Gilles (contributor) - 2009
because of the resources diverted away from R and D into advertising. But these mechanisms generate opposite level effects on …
Persistent link: https://www.econbiz.de/10003866911
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Advertising, consumption and economic growth : an empirical investigation
Rehme, Günther (contributor);  … - 2007
Persistent link: https://www.econbiz.de/10003416134
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Advertising's unintended consequence : economic growth
Kopf, Dennis A.; Torres, Ivonne M.; Enomoto, Carl E. - In: Journal of advertising : official publication of the … 40 (2011) 4, pp. 5-18
Persistent link: https://www.econbiz.de/10009491981
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Broadcast advertising in Canada : past and future growth
Firestone, Otto Jack - 1966
Persistent link: https://www.econbiz.de/10002154761