This paper analyzes the implications of advertising for firm dynamics and economic growth through its interaction with R&D investment at the firm level. We develop a model of endogenous growth with firm heterogeneity that incorporates advertising decisions. We calibrate the model to match...

Football sport marketing has been considered a tool, on economizing sports, producing the value added and an important solution for earning income through sports. The aim of this study was to investigate the role of football marketing in the country's economic boom, and the method of analytical...

It is widely accepted that a key driver of a firm's international growth is its knowledge on how to compete in foreign markets. Many firms, however, have attained substantial growth in foreign markets even though they have had little prior direct experience in those markets. Based crucially on...

Service growth in product firms is one of the most active service research domains and is open to a variety of conceptualizations. This article provides a critical inquiry into the past, present, and future of the research domain. The evolution of the research on service growth is discussed in...

The main research aim is to investigate and test the long-term existence of a balanced relationship (cointegration) between business demographics and economic growth, expressed in terms of real GDP per capita, and to estimate the econometric models expressing relationships between analyzed...

The main purpose of this article is to examine the consequences of using cultural resources (in its manifold appearances) to describe the knowledge dynamics of economic systems. The focus is on the ability of economic growth to guarantee sustainable use of arts or cultural resources as knowledge...

The occurrence of the Covid-19 pandemic has resulted in consumers being reluctantto go far to shop, so nanostores are a choice. There are thousands of nanostores inIndonesia. However, not all nanostores are in demand by consumers, some nanostoresare abandoned because they cannot adapt to...