"China's rural consumer market has exhibited extraordinary growth. Over the past decade, the consumption growth rate … in line with China's expanding rural markets while further differentiating product composition to satisfy the … targeting China between domestic manufacturers, distributors (operating in China) and logistics companies. - This study aims to …

China has quickly become the largest e-commerce market in the world. By matching a nationally representative China …-commerce development has shaped household consumption growth in China. The paper presents three major findings. First, e …