Jain, Subhash Chandra (contributor) - 2006
The economic power of Brazil, Russia, India and China (BRICs) is rapidly increasing, changing the landscape of global … economics and politics. Top scholars of international business address in this vital volume the markets, strategy implications …pt. 1. Introduction -- pt. 2. Market opportunity -- pt. 3. Strategic direction -- pt. 4. Entry alternatives -- pt. 5 …