This volume includes the full proceedings from the 1994 Academy of Marketing Science (AMS) Annual Conference held in … Nashville, Tennessee. The research and presentations offered in this volume cover many aspects of marketing science including … marketing strategy, consumer behavior, international marketing, marketing education, among others. Founded in 1971, the Academy …

This volume includes the full proceedings from the 1999 Academy of Marketing Science (AMS) Annual Conference held in … Coral Gables, Florida. The research and presentations contained in this volume cover many aspects of marketing science … including marketing strategy, consumer behaviour, international marketing, advertising, marketing education, among others …

This volume includes the full proceedings from the 1995 Academy of Marketing Science (AMS) Annual Conference held in … Orlando, Florida. The research and presentations offered in this volume cover many aspects of marketing science including … marketing strategy, consumer behavior, advertising, branding, international marketing, marketing education, among others …

This volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held in … Norfolk, Virginia. The research and presentations offered in this volume cover many aspects of marketing science including … marketing strategy, consumer behaviour, entrepreneurial marketing, international marketing, advertising, marketing education …

This volume includes the full proceedings from the 1996 Academy of Marketing Science (AMS) Annual Conference held in … Phoenix, Arizona. The research and presentations offered in this volume cover many aspects of marketing science including … marketing strategy, consumer behaviour, marketing management, international marketing, marketing education, among others …

This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and … from Slovenia. The difference between Wine Queens and Beauty Queens is also described in light of marketing approaches used …