marketing strategy—and a business model design—that maximizes the probability of successful market disruption. …

. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics …This book presents the latest research and recent studies in the field of national brand and private label marketing … Brands and Private Label Marketing conference in Barcelona. …

This volume includes the full proceedings from the 1994 Academy of Marketing Science (AMS) Annual Conference held in … Nashville, Tennessee. The research and presentations offered in this volume cover many aspects of marketing science including … marketing strategy, consumer behavior, international marketing, marketing education, among others. Founded in 1971, the Academy …

This volume includes the full proceedings from the 1999 Academy of Marketing Science (AMS) Annual Conference held in … Coral Gables, Florida. The research and presentations contained in this volume cover many aspects of marketing science … including marketing strategy, consumer behaviour, international marketing, advertising, marketing education, among others …

This volume includes the full proceedings from the 1995 Academy of Marketing Science (AMS) Annual Conference held in … Orlando, Florida. The research and presentations offered in this volume cover many aspects of marketing science including … marketing strategy, consumer behavior, advertising, branding, international marketing, marketing education, among others …

This volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held in … Norfolk, Virginia. The research and presentations offered in this volume cover many aspects of marketing science including … marketing strategy, consumer behaviour, entrepreneurial marketing, international marketing, advertising, marketing education …