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~subject:"Wissenschaftliche Methode"
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Wissenschaftliche Methode
Marktforschung
12,326
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Kuß, Alfred
7
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5
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Wildner, Raimund
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4
Eisend, Martin
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Hair, Joseph F.
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Lapenta, Francesco
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Lawson, Alison
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Longbottom, David
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MacKenzie, Scott B.
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Podsakoff, Philip M.
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Raab, Gerhard
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Sarstedt, Marko
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Sheth, Jagdish N.
3
Sørensen, Flemming
3
Unger, Alexander
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Unger, Fritz
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Aeberhard, Kurt
2
Agarwal, James
2
Baumgartner, Hans
2
Beckmann, Suzanne C.
2
Behrens, Gerold
2
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2
Canniford, Robin
2
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2
Ganassali, Stéphane
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2
Harrison, Robert L.
2
Holzmüller, Hartmut H.
2
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2
Malhotra, Naresh K.
2
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Qualitative market research : an international journal
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Qualitative Marktforschung : Konzepte - Methoden - Analysen
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Organizational research methods : ORM
9
International journal of market research
6
International journal of market research : JMRS ; the journal of the Market Research Society
6
Journal of business research : JBR
5
Journal of the Academy of Marketing Science
5
Lehrbuch
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Journal of macromarketing : examining the interactions among markets, marketing, and society
4
SpringerLink / Bücher
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Journal of retailing
3
Legends in marketing
3
The marketing review
3
Transformative consumer research for personal and collective well-being
3
Asia Pacific journal of marketing and logistics
2
Consumption culture in Europe : insight into the beverage industry
2
Europäische Hochschulschriften / 5
2
Gabler Lehrbuch
2
Handbook of research methods for marketing management
2
Journal of advertising research
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
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2
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2
Marketing theory
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Psychology & marketing
2
SAGE library in marketing
2
Springer eBook Collection
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The nature and scope of marketing research
2
Acta Universitatis Danubius / Oeconomica
1
Alternative market research methods : market sensing
1
American Economic Association, Ten Years and Beyond: Economists Answer NSF's Call for Long-Term Research Agendas
1
Angewandte Psychologie kompakt
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Argumenta oeconomica
1
Australasian marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Betriebswirtschaftliche Abhandlungen
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Brick & mortar shopping in the 21st century
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ECONIS (ZBW)
224
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1
Marketing research: management and methods
Wentz, Walter B.
-
1972
Persistent link: https://www.econbiz.de/10000556155
Saved in:
2
Marketing research : its function, scope, and method
Phelps, Dudley Maynard
-
1937
Persistent link: https://www.econbiz.de/10000399119
Saved in:
3
Konzeptionelle und methodische Probleme in der interkulturellen Management- und Marketingforschung
Holzmüller, Hartmut H.
-
1995
Persistent link: https://www.econbiz.de/10000543182
Saved in:
4
Business research
Murdick, Robert G.
;
Cooper, Donald R.
-
1982
Persistent link: https://www.econbiz.de/10000043054
Saved in:
5
Do data characteristics change according to the number of scale points used? : an experiment using 5-point, 7-point and 10-point scales
Dawes, John
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10003714061
Saved in:
6
Grundlagen von Prognosen
Wöller, Rolf
-
2008
Persistent link: https://www.econbiz.de/10003767406
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7
Ilośiowe i jakościowe metody badania rynku : pomiar i jego skuteczność
Garczarczyk, Józef
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003332042
Saved in:
8
Social piloting as testing methodology for media innovations
Tasch, Andreas E.
;
Fredberg, Tobias
- In:
Management and innovation in the media industry
,
(pp. 241-261)
.
2008
Persistent link: https://www.econbiz.de/10003791383
Saved in:
9
Methodological issues in cross-cultural marketing research: a state-of-the-art review
Malhotra, Naresh K.
;
Agarwal, James
;
Peterson, Mark A.
-
2009
Persistent link: https://www.econbiz.de/10003794173
Saved in:
10
Learning from giants : exploring, classifying and analysing existing knowledge on market research
Nairn, Agnès
;
Berthon, Pierre R.
;
Money, Arthur H.
-
2009
Persistent link: https://www.econbiz.de/10003794767
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