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Wissenschaftliche Methode
Marketing theory
3,227
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Bailyn, Lotte
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Organizational research methods : ORM
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Organization : the interdisciplinary journal of organization, theory and society
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ECONIS (ZBW)
222
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1
From "participant" to “friend” : the role of Facebook engagement in ethnographic research
Edirisingha, Prabash Aminda
;
Abarashi, Jamal
;
Ferguson, …
- In:
Qualitative market research : an international journal
20
(
2017
)
4
,
pp. 416-434
Persistent link: https://www.econbiz.de/10011814279
Saved in:
2
Reflecting on the use of ethnographic methods in the study of mergers
Teerikangas, Satu
;
Reynolds, Noelia-Sarah
- In:
Advances in mergers and acquisitions
17
(
2018
),
pp. 1-29
Persistent link: https://www.econbiz.de/10012154784
Saved in:
3
Qualitative research in marketing : what can academics do better?
Crick, James M.
- In:
Journal of strategic marketing
29
(
2021
)
5
,
pp. 390-429
Persistent link: https://www.econbiz.de/10012588437
Saved in:
4
Reflecting on the reflective conversation
Dougherty, Deborah Jane
- In:
Organizational research methods : ORM
18
(
2015
)
4
,
pp. 606-611
Persistent link: https://www.econbiz.de/10011373986
Saved in:
5
Working within hyphen-spaces in ethnographic research : implications for research identities and practice
Cunliffe, Ann L.
;
Karunanayake, Geetha
- In:
Organizational research methods : ORM
16
(
2013
)
3
,
pp. 364-392
Persistent link: https://www.econbiz.de/10009761169
Saved in:
6
This is going to hurt : compassionate research methods
Hansen, Hans
;
Trank, Christine Quinn
- In:
Organizational research methods : ORM
19
(
2016
)
3
,
pp. 352-375
Persistent link: https://www.econbiz.de/10011516400
Saved in:
7
Practitioners as theorists : para-
ethnography
and the collaborative study of contemporary organizations
Islam, Gazi
- In:
Organizational research methods : ORM
18
(
2015
)
2
,
pp. 231-251
Persistent link: https://www.econbiz.de/10010506327
Saved in:
8
Grounded Theory as a macromarketing methodology : critical insights from researching the marketing dynamics of Fairtrade Towns
Samuel, Anthony
;
Peattie, Kenneth J.
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
1
,
pp. 11-26
Persistent link: https://www.econbiz.de/10011452309
Saved in:
9
Autoethnography as a legitimate approach to HRD research : a methodological conversation at 30,000 feet
Grenier, Robin S.
- In:
Human resource development review : HRD review
14
(
2015
)
3
,
pp. 332-350
Persistent link: https://www.econbiz.de/10011382621
Saved in:
10
Advancing qualitative entrepreneurship research : leveraging methodological plurality for achieving scholarly impact
Burg, Elco van
;
Cornelissen, Joep
;
Stam, Wouter
;
Jack, Sarah
- In:
Entrepreneurship theory and practice : ET&P
46
(
2022
)
1
,
pp. 3-20
Persistent link: https://www.econbiz.de/10012794351
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