Narrow search
Showing 1 - 4 of 4
Cover Image
Reconsidering Baron and Kenny : myths and truths about mediation analysis
Zhao, Xinshu; Lynch, John G.; Chen, Qimei - In: Journal of consumer research : JCR ; an … 37 (2010/11) 2, pp. 197-206
Persistent link: https://www.econbiz.de/10003997535
Cover Image
Knowledge creation in consumer research : multiple routes, multiple criteria
Lynch, John G.; Alba, Joseph W.; Krishna, Aradhna; … - In: Journal of consumer psychology : JCP : the official … 22 (2012) 4, pp. 473-485
Persistent link: https://www.econbiz.de/10009682431
Cover Image
Special issue: Question-based innovations in strategy research methods
Arora, Ashish (ed.); Gittelman, Michelle (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10011497773
Cover Image
Question-based innovations in strategy research methods
Arora, Ashish; Gittelman, Michelle; Kaplan, Sarah; … - In: Strategic management journal 37 (2016) 1, pp. 3-9
Persistent link: https://www.econbiz.de/10011497795