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~subject:"Wissenschaftliche Methode"
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Wissenschaftliche Methode
Marktforschung
7,390
Market research
6,859
Consumer behaviour
1,590
Theorie
1,548
Theory
1,548
Konsumentenverhalten
1,547
Deutschland
1,080
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1,027
Marketing
803
Marketingmanagement
596
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590
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444
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427
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365
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363
Qualitative Methode
245
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239
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238
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233
Conjoint-Analyse
233
Bibliometrics
229
Bibliometrie
229
Qualitative method
225
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225
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221
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220
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208
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208
performativity
193
Social Web
173
Social web
173
Brand management
170
Messung
169
Markenführung
167
Innovationsmanagement
165
market research
164
Measurement
160
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159
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155
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45
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11
Sammelwerk
11
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11
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6
Thesis
6
Aufsatzsammlung
5
Reprint
5
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4
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4
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3
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3
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2
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2
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English
177
German
47
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Kuß, Alfred
7
Günther, Martin
5
Vossebein, Ulrich
5
Wildner, Raimund
5
Belk, Russell W.
4
Buber, Renate
4
Eisend, Martin
4
Fischer, Eileen
3
Hair, Joseph F.
3
Lapenta, Francesco
3
Lawson, Alison
3
Longbottom, David
3
MacKenzie, Scott B.
3
Podsakoff, Philip M.
3
Raab, Gerhard
3
Sarstedt, Marko
3
Sheth, Jagdish N.
3
Sørensen, Flemming
3
Unger, Alexander
3
Unger, Fritz
3
Aeberhard, Kurt
2
Agarwal, James
2
Baumgartner, Hans
2
Beckmann, Suzanne C.
2
Behrens, Gerold
2
Boerstler, Courtney N.
2
Canniford, Robin
2
Davis, Donna F.
2
Ganassali, Stéphane
2
Golicic, Susan L.
2
Harrison, Robert L.
2
Holzmüller, Hartmut H.
2
Homburg, Christian
2
Klarmann, Martin
2
Maclaran, Pauline
2
Malhotra, Naresh K.
2
Moscarola, Jean
2
Nairn, Agnès
2
Poynter, Ray
2
Ringle, Christian M.
2
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Springer Fachmedien Wiesbaden
2
Deutschland / Bundesministerium für Verkehr, Bau und Stadtentwicklung
1
Edward Elgar Publishing
1
European Productivity Agency
1
Springer International Publishing
1
Springer Nature Switzerland AG
1
Springer-Verlag GmbH
1
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Qualitative market research : an international journal
17
Qualitative Marktforschung : Konzepte - Methoden - Analysen
15
Organizational research methods : ORM
9
International journal of market research
6
International journal of market research : JMRS ; the journal of the Market Research Society
6
Journal of business research : JBR
5
Journal of the Academy of Marketing Science
5
Lehrbuch
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
SpringerLink / Bücher
4
Journal of retailing
3
Legends in marketing
3
The marketing review
3
Transformative consumer research for personal and collective well-being
3
Asia Pacific journal of marketing and logistics
2
Consumption culture in Europe : insight into the beverage industry
2
Europäische Hochschulschriften / 5
2
Gabler Lehrbuch
2
Handbook of research methods for marketing management
2
Journal of advertising research
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of historical research in marketing
2
Journal of marketing management : MM
2
Marketing theory
2
Psychology & marketing
2
Qualitative research in organizations and management : an international journal
2
SAGE library in marketing
2
Springer eBook Collection
2
The nature and scope of marketing research
2
Acta Universitatis Danubius / Oeconomica
1
Alternative market research methods : market sensing
1
American Economic Association, Ten Years and Beyond: Economists Answer NSF's Call for Long-Term Research Agendas
1
Angewandte Psychologie kompakt
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Argumenta oeconomica
1
Australasian marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
BBSR-Online-Publikation
1
Betriebswirtschaftliche Abhandlungen
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Brick & mortar shopping in the 21st century
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ECONIS (ZBW)
225
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1
Balancing breadth and depth in qualitative research : conceptualizing
performativity
through multi-sited ethnography
Prasad, Ajnesh
;
Shadnam, Masoud
- In:
Organization studies : an international …
44
(
2023
)
5
,
pp. 831-854
Persistent link: https://www.econbiz.de/10014295215
Saved in:
2
Methodologies toward a new era of public administration : diversity and advancement
Yang, Kaifeng
- In:
Public performance & management review
44
(
2021
)
5
,
pp. 961-974
Persistent link: https://www.econbiz.de/10012653530
Saved in:
3
Towards a Butlerian methodology : undoing organizational
performativity
through anti-narrative research
Riach, Kathleen
;
Rumens, Nick
;
Tyler, Melissa
- In:
Human relations
69
(
2016
)
11
,
pp. 2069-2089
Persistent link: https://www.econbiz.de/10011609542
Saved in:
4
Queering methodologies and organizational research : disrupting, critiquing, and exploring
McDonald, James
- In:
Qualitative research in organizations and management : …
12
(
2017
)
2
,
pp. 130-148
Persistent link: https://www.econbiz.de/10011735709
Saved in:
5
What does degrowth do in/to empirical research? : methodological deliberations on placing degrowth "in the world"
Vandeventer, James Scott
;
Schmid, Benedikt
- In:
Ecological economics
221
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10015045803
Saved in:
6
Marketing research: management and methods
Wentz, Walter B.
-
1972
Persistent link: https://www.econbiz.de/10000556155
Saved in:
7
Marketing research : its function, scope, and method
Phelps, Dudley Maynard
-
1937
Persistent link: https://www.econbiz.de/10000399119
Saved in:
8
Konzeptionelle und methodische Probleme in der interkulturellen Management- und Marketingforschung
Holzmüller, Hartmut H.
-
1995
Persistent link: https://www.econbiz.de/10000543182
Saved in:
9
Do data characteristics change according to the number of scale points used? : an experiment using 5-point, 7-point and 10-point scales
Dawes, John
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10003714061
Saved in:
10
Grundlagen von Prognosen
Wöller, Rolf
-
2008
Persistent link: https://www.econbiz.de/10003767406
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