Zhu, John; Li, Stella; Andrews, Michelle - 2017
Crowdsourcing-based new product development (NPD) involves consumers in both the ideation and product development … phases. The success of crowdsourcing-based NPD depends on both the ideators’ expertise and the interplay of their expertise … with other cocreators’ inputs due to knowledge integration. Large-scale, longitudinal data from a crowdsourcing-based NPD …