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Customer Relationship Management (CRM) is a process that focuses on initiating, maintaining, and retention of long-term customer relationships with the help of information technology, to achieve better economic performance. Therefore, the paper examines the effects of CRM dimensions on financial...
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into market-based innovation either directly, or through customer and competitor knowledge competencies indirectly. The …-based innovation. Also, market-based innovation mediates the positive relationships between customer and competitor knowledge …
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