advertising professional service firms, the paper argues that we need to recognize the use of two different epistemologies of …

added to the product, and local advertising of the retailers simultaneously have effect on market demand. Each retailer has … cooperative advertising program for motivating the retailers to disclose their private information. A numerical study is presented … information sharing is beneficial for all members of the supply chain through cooperative advertising program and, therefore …

A communication strategy in advertising can take any shape, provided it meets both intentions of manufacturers and … advertising industry but also in the exploration of the Yorùbá cultural past to the entire world …