New trends in service science and education for service innovation / Michitaka Kosaka, Kunio Shirahada -- A concept of a service field and its applications to create service value / Michitaka Kosaka, Jing Wang, Weiwei Han, Qi Zhang -- Modeling of service value creation based on multidisciplinary...

1 Introduction -- Part 1: Theoretical aspect of Knowledge and Servitization -- 2 Knowledge View -- 3 Servitization View -- 4 Knowledge-oriented Servitization Model -- Part 2: Asian Cases in Servitization -- 5 Japanese Cases -- 6 Malaysian Cases -- 7 Summary and Discussions. .