"In times of war, political strife, and economic recession, governments often call upon their citizens to get out and shop, reasoning that consumerism will save an ailing economy and restore public confidence in the health of the country at large. During the interwar period, mass culture took a...

The American creed -- The women of the new nation -- Enterprise : commercial and social -- Republican mothers in action -- Social enterprise and the founding of American religious orders -- A market-based social enterprise solution -- The agonizing issue of slavery -- Individualism and social...