The main purpose of the paper is to identify actions that Romanian female students consuming luxury have been taken and … female students under 30 years, resulting 273 luxury consumers. The results that were obtained using the statistical program …

Purpose – The purpose of this paper is to compare female students' perceptions of the value of advertising on social … questionnaire was fielded among students from three major universities in the USA, as well as SNSs (Facebook, LinkedIn, and Twitter …). The final sample ( n =259) was comprised of female students who had used social media and television during the past month …

alcohol consumption in the context of the changing drinking culture among women. Design/methodology/approach – All the data …: consumer diaries and consumer collages. In Phase 1, purposive sampling was used to establish a group of five female students … interpreted by four groups consisting of 24 female students. Findings – Both sets of data were thematically analysed, and the …