An attempt has been made in the paper to explore to the extent women empowerment affected the conditions of rural women engaged in agriculture and related household activities. Results of the study show that there isn’t much improvement in women’s power in regard to take decisions in...

Retailing of products in urban or rural areas is bundled with challenges and opportunities. It is witnessed that longer distribution channel with presence of many intermediaries squeezes the margins of manufacturers. This results in the inability of small and marginal farmers of rural India to...