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~subject:"Word of Mouth"
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Word of Mouth
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Reckmann, Tobias
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Marketing : ZFP ; journal of research and management
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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ECONIS (ZBW)
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Verwendung von Word of Mouth-Daten zur Identifikation von Asymmetrie im Wettbewerb : eine textbasierte Analyse am Beispiel deutscher Automobilmarken
Reckmann, Tobias
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
69
(
2017
)
2
,
pp. 173-201
Persistent link: https://www.econbiz.de/10011714560
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Antecedents of WOM : product appraisal and brand relationship as drivers of customer referral dimensions
Reckmann, Tobias
;
Teichert, Thorsten
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
1
,
pp. 50-66
Persistent link: https://www.econbiz.de/10012004777
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