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Work behaviour
Hospitality industry
6
Brand citizenship behaviors
5
Gastgewerbe
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4
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Managers
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Brand commitment
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CEO duality
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brand experience
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Erkmen, Ezgi
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Hancer, Murat
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International journal of contemporary hospitality management
1
Journal of air transport management
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Linking brand commitment and brand citizenship behaviors of of airline employees : "the role of trust"
Erkmen, Ezgi
;
Hancer, Murat
- In:
Journal of air transport management
42
(
2015
),
pp. 47-54
Persistent link: https://www.econbiz.de/10010481786
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2
"Do your internal branding efforts measure up?" : consumers' response to brand supporting behaviors of hospitality employees
Erkmen, Ezgi
;
Hancer, Murat
- In:
International journal of contemporary hospitality management
27
(
2015
)
5
,
pp. 878-895
Persistent link: https://www.econbiz.de/10011408127
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