With the development of information technology, the connotation of the Digital Divide has evolved constantly. At present, we have entered the new era of "Digital Economy" and newer information technologies such as Big Data, Artificial Intelligence, Internet of Things, and Cloud Computing have...

What motivates young technology-literate consumers in densely population areas? / Narasimha Vajjhala, American University of Nigeria, Nigeria, Kenneth Strang, Walden University, United States -- The new horizon of PR : community management, zeynep genel, okan university, Turkey -- Understanding...

"This book explores media influence on consumers in a globalized world. It also analyzes popular culture, media, and consumption in disciplines such as sociology, communication, social work, business and international relations"--