This dissertation examines the perception of and the attitude towards Bavarian food products in a national and international context. At the international level, the influence of normative and socio-demographic factors on the complexity of consumers’ cognitive structures is examined. At the...

This book is about the business of distribution, around which the international film business revolves. Considering sales agents and distributors as primary gatekeepers, the book examines the networks in which they operate, how they operate, how their practices have evolved, and the power and...