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Global marketing : foreign entry, local marketing, & global management
Johansson, Johny K. - 2006 - Fourth ed., internat. ed.
Persistent link: https://www.econbiz.de/10002564699
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Global marketing : foreign entry, local marketing & global management
Johansson, Johny K. - 2003 - 3. ed
Persistent link: https://www.econbiz.de/10001664024
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Global marketing: research on foreign entry, local marketing, global management
Johansson, Johny K. - In: Handbook of marketing, (pp. 457-483). 2006
Persistent link: https://www.econbiz.de/10003335271
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Internationale Marketingforschung
Bauer, Erich - 1995
Persistent link: https://www.econbiz.de/10000539225
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Journal of global marketing
Philadelphia, Pa. : Taylor & Francis; -1991,Juni: …; … - 1.1987/88 -
Persistent link: https://www.econbiz.de/10000492224
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International dimensions of marketing
Terpstra, Vern - 1982
Persistent link: https://www.econbiz.de/10000051803
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Competizione multidimensionale : quale azienda globale?
Bussolo, Maurizio (contributor); Zara, Stefano (contributor) - 1992 - 1. ed
Persistent link: https://www.econbiz.de/10000883648
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Challenges and solutions for international marketing management
Oesterle, Michael-Jörg (ed.); Wolf, Joachim (ed.) - 1998
Persistent link: https://www.econbiz.de/10000986767
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Strategisches Euro-Management
Scholz, Christian (contributor); Zentes, Joachim (contributor) - 1995
Persistent link: https://www.econbiz.de/10000973587
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Internationale Kommunikationspolitik für Investitionsgüter
Schnauffer, Rainer - 1999
Persistent link: https://www.econbiz.de/10000998204