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developed for university courses in Germany, Austria and Switzerland. Contents Market entry strategies Theories in international …
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The world is witnessing a number of severe crises including climate change, rise of international terrorism, social inequities, food shortage, material and spiritual poverty (Hart, 2005; Prahalad, 2005; Senge, 2010). Some argue that globalization has exacerbated these crises (Beck, Sznaider, & Winter, 2003;...
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