business creation, innovation and leadership in the New Economy, and it analyzes macroeconomic mechanisms and policymaking in … Macroeconomics, Public Choice and the book 'Competition, Innovation, and Antitrust' (2007, Springer). Etro reviews the EMSs approach … who value microfoundations and view micro-lev …

This book examines an integrated innovation environment. Coverage describes four market archetypes as well as the … market outcome for each archetype. The book analyzes innovation dynamics, including commoditization, the constant innovation … challenge and the sustainability of innovation along with cases including the iPod, Lego, Barbie, the browser wars and Google. …