,, Spain -- Brand equity of store brands and its effect on customer value : Spanish consumer goods retail sector / Natalia … Yagüe, Autonomous University of Madrid, Spain -- Choice of national brand versus private label "me-too" new products in a …

off-brand products to generate market appeal when consumers have preconceived notions about the quality of generic … implemented to endorse generic and store-brand products available on the market. Highlighting brand competition between … wholesalers, retailers, and private brand names following a global economic crisis, this publication is an extensive resource for …