Contemporary society faces various challenges arising from the refocus and redefinition of consumer mentality. Currently, an important goal for consumers is to lead a healthy and natural life. However, no matter how “healthy” the diet, a healthy lifestyle is not possible without regularly...

This book explores the rise, size and shape of the European fitness industry by using harmonised data as well as in-depth analyses of national surveys in fifteen European countries. Following an introduction to the socio-historical and conceptual aspects of fitness, the collection presents the...

The fitness sector is a growing economy where suppliers, managers and consumers are in continuously evolving relationships, and in which technology plays a key role in optimization. The Digital Transformation of the Fitness Sector highlights the challenges and opportunities of digitalization...