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Mobile advertising : supercharge your brand in the exploding wireless market

Sharma, Chetan; Herzog, Joe; Melfi, Victor - 2008

Persistent link: https://www.econbiz.de/10003603616

Vänskä, Annamari; Gurova, Olʹga - 2024

"All publicity is good publicity? Perhaps not. In recent years global fashion brands, including Burberry, Dior, Dolce & Gabbana and Prada, have struggled to shake off costly scandals. Campaigns have been called out for cultural appropriation, racism, misogyny, and even flirting with fascism....

Persistent link: https://www.econbiz.de/10013192700

Multi-platform advertising strategies in the global marketplace

Yang, Kenneth C. C. (ed.) - 2017

"This book is on the latest multi-platform advertising strategies in the global marketplace. It is accessible to … advertising, marketing communications, and marketing practitioners to better understand this emerging phenomenon. This book is … also useful for researchers who are interested in studying the global impacts of multi-platform media on the advertising …