The article explores the effects of cultural heritage in fostering tourism demand. We look at the role of UNESCO World Heritage List (WHL) in the enhancement of tourism destinations (TDs) competitiveness. In such a perspective, taking Italian regions in the period 1995–2010 as a case study,...

The rise in destination accessibility and the emergence of new market segments have increased the competition among tourism destinations, both at national and international level. In order to gain a significant competitive advantage over competitors, destinations increasingly make use of signals...