Purpose: Our research aims to delve into the influence of diverse national cultures on the consumption of life insurance across various countries. We will conduct a comprehensive analysis, drawing on Hofstede's cultural dimensions, to understand how national cultural dimensions shape life...

Insurance enterprises provide services, called insurance services, to policyholders. The values of such services are seldom, if ever, directly apparent; rather these values are implicitly entwined within the payment of premiums. This paper discusses the treatment of insurance services, and...