Attentional engagement with climate change is an important precondition for intentional climate-friendly behavior. However, not much is known about the determinants of an individuals' implicit willingness to attend to this global problem. This study investigates two potentially relevant...

We study the dynamics of usage intensity of second-generation cellular telephony over the diffusion curve. Specifically, we address two questions: First, can we draw conclusions about the underlying drivers of technology diffusion by studying usage intensity? Second, what is the effect of high...

"This book provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition, presenting intensified globalization scenarios, shifting demographics, and rapid innovations in technology and...