The book investigates the interplay of brand equity and technological assets at the corporate level. In a grounded theory approach it develops a model of how companies in technology intensive industries can improve the appropriation of the returns of their intangible technological assets with...

Inglehart weist nach, daß zwischen Einstellungsmustern von Menschen und politischen und/oder sozioökonomischen Variablen wie zum Beispiel Demokratie, Wachstumsraten, Werten in Familien, religiösen Normen bestimmte Beziehungen bestehen. Er leitet daraus Veränderungsmuster ab, die...

The world is a better place than it used to be. People are wealthier and healthier, and live longer lives. Yet the escapes from destitution by so many have left gaping inequalities between people and between nations. In The Great Escape, Angus Deaton--one of the foremost experts on economic...