Similar Search Results - EconBiz

Emerging branding trends in the post-COVID world

Toniatti, Clarisse de Aguiar; Guerreiro, Manuela; … - In: Journal of tourism, sustainability and well-being 11 (2023) 2, pp. 100-115

Innovative branding approaches are emerging since the fundamentals of brand management are being called into question … in brand management. Second, to identify the trends that may consolidate in the post-COVID scenario. A qualitative and … marketing professionals from Portugal and Brazil. Informed by the Brand Work Manifesto principles, the most relevant trends to …

Persistent link: https://www.econbiz.de/10014318388

The world's greatest brands

Kochan, Nick (ed.) - 1996

Persistent link: https://www.econbiz.de/10000601993

So you want to buy a brand?

Swaminathan, Vanitha; Dawar, Niraj; Hulland, John - 2007

Persistent link: https://www.econbiz.de/10003647480

Cross-cultural and critical perspectives on brands

Elliott, Richard (contributor) - 2009

Persistent link: https://www.econbiz.de/10003784485

Branded! : how the certification revolution is transforming global corporations

Conroy, Michael E. - 2007 - 1. print.

Persistent link: https://www.econbiz.de/10003598264

Managing global brands to meet consumer expectations

Baker, Malcolm; Sterenberg, Greet; Taylor, Earl - In: Market research best practice : 30 visions for the …, (pp. 443-466). 2007

Persistent link: https://www.econbiz.de/10003551914

A cross-country study of signals of brand quality

Agrawal, Jagdish; Grimm, Pamela E.; Kamath, Shyam J.; … - In: The journal of product & brand management 20 (2011) 5, pp. 333-342

Persistent link: https://www.econbiz.de/10009313997

Drivers of local relative to global brand purchases : a contingency approach

Strizhakova, Yuliya; Coulter, Robin A. - In: Journal of international marketing 23 (2015) 1, pp. 1-22

Persistent link: https://www.econbiz.de/10010520821

Special issue: New world of brand

2012

Persistent link: https://www.econbiz.de/10009688937

Building market-based assets in a globally competitive market : a longitudinal study of automotive brands

Townsend, Janell D.; Cavusgil, S. Tamer; Calantone, Roger J. - In: Interdisciplinary approaches to product design, …, (pp. 3-37). 2012

Persistent link: https://www.econbiz.de/10009626902

1
2
3
4
5
6
7
8
9
10
Next
Last

A service of the