Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies the EU, the US and Japan as well as emerging markets in world trade, such as Brazil, India and China

From a business standpoint, this book examines the limits to globalization, since companies are neither as international nor as open as commonly presented. Scholars of globalization have mainly concentrated on describing the global reach of companies, as well as their outward openness. They...